Togan Gökbakar directs this farcical comedy starring Sahan Gökbakar as Osman, a failing entrepreneur in Istanbul. Due to his lack of success marketing his inventions, not to mention a lack of income, the father of the girl he loves refuses to approve his proposal. Determined to get rich and marry Serap (Esra Balikci), Osman starts advertising on national television with the help of his hapless brother and business partner Ergan (Mehmet Selim Akgul). Osman pretends to have whichever ailment the product claims to alleviate, with increasingly hilarious consequences. The cast also includes Feristah Senem Yildirim and features cameos from Demet Akalin and Okan Kurt.