Ruby is dissatisfied with her life in East Tennessee and escapes in the family car to out-of-season Florida where she finds a job in a tourist shop. The store-owner, Mildred Chambers, stipulates that none of her employees are allowed to date her son Ricky. Despite Ricky being none too charming Ruby has a brief fling with him while Mildred is away on business. However she soon tires of him and starts dating Mike, from the local garden centre. Ricky is none too pleased though and makes trouble for her at work and at home.