Michael Winner directs this cynical tale of sexual mores, set in a British seaside town during the 'mod' invasions of the 1960s. Every year Tinker (Oliver Reed), the 'face', and the rest of the other local youths wait for the influx of summer tourists to descend on their sleepy seaside town. The arrival sparks their search for the latest sexual conquest to be had, with no strings attached and no love wasted. That is until Tinker hooks up with Nicola (Jane Merrow), a fashion model from a well-off family, who, playing him at his own game, manages to do the unthinkable - steal Tinker's heart. Now, as their situations become reversed, it's Tinker who suddenly realises that he's the one being played.