Killing Us Softly 4

Synopsis

In this bestselling update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in unhealthy and destructive ideals of femininity. Breaking down a range of new print and television advertisements, Kilbourne uncovers a systematic pattern of damaging gender stereotypes, unrealistic images, and regressive stories about female beauty and sexuality. By bringing Kilbourne’s groundbreaking analysis up to date, Killing Us Softly 4 challenges the audience to take advertising seriously, and to think critically about popular culture’s relationship to sexism, eating disorders, and gender violence.