Film-maker David Bond directs this documentary exploring the relationship of modern youngsters with nature. Bond's first challenge is to try and get his own two children away from the TV screens, iPads and games consoles that dominate their free time and outside to play, as he did when he was a youngster. To do so he decides that he will have to fight fire with fire and utilise the modern marketing techniques that have made technological entertainment so irresistible to children to market nature as a brand. How will he fare? The film includes contributions from environmentalists George Monbiot and Chris Packham.