In each episode of PIMP MY RIDE, rapper-turned-host Xzibit surprises an owner of an old, beat up car by telling them he?s going to pimp their ride and transform it into something completely different. Joining Xzibit are the West Coast Customs crew, consisting of founder Ryan, manager Q, accessories man Big Dane, interiors specialist Ish, creator of off-the-wall electrical concepts Mad Mike and wheel and tire expert Alex. Exteriors are painted flashy colors, holes in upholstery are replaced with brand new seat covers, installation of DVD players and video game systems, a goldfish tank, an espresso machine, a ping-pong table, a bamboo floor, and a karaoke machine are only a few of the crazy things that make each car unique. With the crew?s hard work and creative and original ideas, old, rusty cars are transformed into one-of-a-kind masterpieces. No longer ashamed to drive on the road, the owners drive in style in their uniquely customized rides.